Since I passed the Google Analytics individual qualification test I have been working to make the data captured in GA more actionable. I have found custom dashboards to be a great way to pull out the information that is useful to me at a glance. Note that this doesn’t replace digging through the data and asking new questions about your customers.
Not sure what you could put in a custom Google Analytics dashboard? Check out this blog post by econsultancy.com on 10 useful Google Analytics custom dashboards.