The Kynetx App I really Want To Build

I wrote the other day on Twitter, “If @my6sense,, @Twitter, and @socialtoo had a baby, that’s the Kynetx app I want to write. #FillANeed”

I’m going to tell you all about what that app looks like and what it does but first some background. I use Twitter a lot.

I have really enjoyed the whole experience. I have found over the past 2 years that connecting with people is what makes Twitter great for me.

Tweeting lots every day is easy along with following lots of people. These two actions only require a little typing and clicking buttons. The hard part is following people and listening to them and engaging in meaningful conversation. I read most updates of the 900 something people that I follow and it takes lots of time and effort.

Here are my goals with Twitter:

  • Find more interesting people to follow and build meaningful relationships with them
  • Spend less time reading tweets that I’m not interested in that have no relevance or are basically spam
  • Spend more time engaged in tweets that are relevant, will help me grow as a person, and build meaningful relationships
  • Help my friends do the same things listed above

Here are some things that stand in the way of me accomplishing those goals

  • Don’t have a way to quantify and report the relevance of a “follow”
  • Don’t have a way to quantify the time spent time on Twitter and different Twitter activities
  • Don’t have a way to quantify the amount of load a particular follow puts on my  Twitter stream

I want to find more people to connect with but it’s a double edged sword. If I follow more people I increase my chances of finding interesting people to connect with but this same action causes more content to come through my Twitter stream. This makes it harder to stay connected with the people that I have already established a meaningful connection with.

I think an app/service can be created to help me reach all my goals and take care of all the road blocks. This is where My6Sense, TweetStats, SocialToo, Twitter, and Kynetx come in. I envision creating a Kynetx app that

  • records how much time is spent on Twitter reading tweets
  • what percentage of the tweets I read  are from each follow
  • the relevance of Tweets and follows as I read and give feedback

Because a Kynetx app can be deployed as a browser extension it is fairly easy to get this kind of data and report it to a system through a simple API. The server could then take this data and start doing interesting and helpful things with the data. Things like

  • make suggestions to un-follow people based on a ratio of load vs quality content created much like SocialToo attempts to do through rules
  • build cool looking, informative, and geeky charts like TweetStats
  • help me sort Twitter stream based on context similar to what My6Sense does
  • suggest people to follow based on the relevance data received from my friends

Just imagine being able to see personal trends of how much time you spend going through your tweet stream. You could also see trends of the percentage of relevant people you are following, who is generating the most load on your stream, who you find the most relevant, and more. Because all of this is based on your actions on and is quantified you could set goals to improve in different areas. Rewards for achieving those goals could be given and the app could give me help along the way. Built correctly and used well, it could be a powerful tool to transform any social network into an astoundingly strong group of friends and acquaintances that are relevant, meaningful, and create much more benefit than cost to build and maintain.

If you like this idea, have suggestions, or have something you want to say, let me know in the comments or tweet me!

There is lots more that I could write about but I think I’ll hold off for now and see what people have to say about this.

Kynetx Fan Card

Are you are a fan of Kynetx, what Kynetx is doing, or just wanting to stay up with the latest Kynetx goodness?

If you are, then you need to get the Kynetx fan card! This context sensitive information card will help you sift through your searches on the web and will even update you with the latest news while you’re checking out the news! (feature coming soon!)

Needless to say that there will be many benefits in the coming months for having this card. News updates, search engine augmentation, games, contests, drawings, etc. What more could you want?!?

Download Kynetx Fan Card
Download Kynetx Fan Card

If you have ideas for this card or just want to say thanks then please do so in the comments below.

Thoughts on Personalizing the Web Browsing Experience

Network WorldDave Kearns of Network World recently wrote an article titled “Personalizing the Web browsing experience” where he talked about what he had recently learned from Kynetx and shared his excitement for the future of context sensitivity. I thought it was a good article and wanted to share my thoughts in reply to his article.

“It’s really exciting to think about all the possibilities there are when you can create applications that act proactively based on contextual information that is available. Because the ability to create a contextually sensitive experience is soo new we are only seeing applications that are scratching the surface. We are in, what I like to call, the “baby sitting in a highchair throwing Cheerios” stage. As the concept of building a contextual experience grows and the technology that facilitates that spreads, we will see amazing applications that will blow our minds. The funny thing about all of this is, we will eventually look back on these times and wonder how we ever got stuff done with out context sensitivity.”

Geek and Poke Meets Kynetx

Geek and Poke


One of my co-workers recently tweeted, “I really want to know how I missed this web comic. Hilarious!!“. That got me thinking about how much people do miss from their favorite comic sites or any site on the web for that matter. Of course you can subscribe to RSS and get all their updates but those who valiantly use and keep up with their feeds know how quickly it can become overwhelming. But what about all of the people who like sites or products but don’t know how to set up an RSS reader or who just don’t want to? How do you get your content to those people all the time without them having to type in your URL?

With Kynetx!!

With Kynetx you can customize the users experience on your website AND ANY OTHER WEBSITE YOU DESIRE!!

Are you getting excited yet? Are you listening or paying attention?! Are you thinking about the possibilities??!!!

In this example, if a user really loves the comic “Geek and Poke” why not make the content available to them anywhere they go on the web in unobtrusive manner? In fact, if you do it well, the users will be giddy with the results and love your product even more! It’s a little known secret that people actually like advertising. THEY DO! People love to buy stuff! What people actually hate is irrelevant and irritating ads that are in their faces. I took 3 sites and customized the users experience based on the context that they really enjoy the comic “Geek and Poke”.


Here are the after and before photos of what the user will see as they visit these sites.

Geek and Poke on
Geek and Poke on
Geek and Poke on
Geek and Poke on
Geek and Poke on using Kynetx technology
Geek and Poke on using Kynetx technology

All the user has to do is download an Information Card into their Card Selector on their computer!

Check out this presentation by Kynetx to learn a bit more. (Make sure you watch it full screen. It looks much better!)

If you would like to try it out for yourself, drag this bookmarklet to your bookmarks bar: Geek & Poke or click to download the information card below to your card selector.

Geek and Poke Information Card
Geek and Poke Information Card

Just visit any of the three sites with the card installed or click on the bookmarklet while on that page and you to can see the magic happen. ; )